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HomeTipsDo you have to make investments your ISA in a mannequin portfolio?

Do you have to make investments your ISA in a mannequin portfolio?


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Choosing your ISA investments can appear overwhelming given the hundreds of choices on supply. But assistance is at hand within the type of mannequin portfolios provided by ISA suppliers. They’re aimed toward buyers who don’t wish to pay for monetary recommendation however lack the time or experience to select their very own investments.

Here, I evaluate the mannequin portfolios of three main ISA suppliers to see who comes out on high.

What are mannequin portfolios?

Model portfolios are ready-made alternatives of ISA investments. There’s sometimes a alternative of earnings or development, with completely different sub-options relying in your urge for food for danger.

Here’s what the three ISA suppliers supply:

  • Hargreaves Lansdown (HL): 5 “master” portfolios of funds chosen from their Wealth Shortlist. Investors can select between three development portfolios (conservative, medium danger and adventurous) and an earnings portfolio.
  • Interactive Investor: 5 mannequin portfolios with three development portfolios (energetic, moral and low-cost) and two earnings portfolios (energetic and low-cost). The low-cost choices comprise tracker funds and ETFs.
  • AJ Bell: 4 mannequin portfolios break up into three development choices (cautious, balanced and adventurous) and an earnings possibility.

Which ISA supplier wins the battle of the mannequin portfolio?

I chosen the ‘medium risk’ development portfolio as probably the most comparable possibility throughout the three ISA suppliers. So, how did they evaluate?

Round 1: efficiency

Which ISA mannequin portfolio delivered the best annual returns during the last 5 years?

ISA supplier

Annual return

Interactive Investor


Hargreaves Lansdown


AJ Bell


The calculations above are based mostly on the ISA suppliers’ suggestions for a £20,000 lump-sum funding. The general efficiency quantity was based mostly on annualised five-year returns (or the following longest interval accessible) sourced from Morningstar and was weighted by the beneficial share in every funding.

In first place is the Interactive Investor ISA, delivering an annual return of 10.3%, adopted by Hargreaves Lansdown and AJ Bell.

Interactive Investor’s investments in Scottish Mortgage and Standard Life Private Equity paid off, attaining annual returns of 23% and 15% respectively. Legal & General US Index and Rathbone Global Opportunities from the HL portfolio achieved returns of slightly below 15%. However, AJ Bell’s highest-performing funding, Fidelity Global Special Situations, was a way behind with an annual return of 10%.

Winner: Interactive Investor

Round 2: danger profile

Given that larger returns could entail larger danger, right here’s a take a look at the diversification of the mannequin ISA portfolios:

Hargreaves Lansdown

Interactive Investor

AJ Bell

AXA WF Framlington UK (15%)

Fundsmith Equity (15%)

Fidelity Global Special Sits (30%)

Jupiter Global Value Equity (15%)

Scottish Mortgage (15%)

Fidelity Strategic Bond (23%)

Legal & General US Index (15%)

Ninety One UK Alpha (10%)

Trojan Global Income (15%)

Rathbone Global Opportunities (15%)

Jupiter UK Special Situations (10%)

Ninety One UK Alpha (10%)

Morgan Stanley Sterling Corporate Bond (10%)

Fidelity Global Dividend (10%)

TwentyFour Corporate Bond (10%)

Jupiter Strategic Bond (10%)

F&C Investment Trust (10%)

Jupiter UK Special Situations (6%)

Pyrford Global Total Return (10%)

JPMorgan Emerging Markets (10%)

Janus Henderson Absolute Return (6%)

Troy Trojan (10%)

Jupiter Strategic Bond (10%)



Capital Gearing (5%)



abrdn Private Equity (5%)


It’s not solely stunning that the best-performer, Interactive Investor, has 85% invested in equities in comparison with round 60% for HL and AJ Bell. HL and AJ Bell invested the opposite 40% in lower-risk asset courses, corresponding to bonds and absolute return funds. These can present some safety in opposition to capital loss in falling markets.

In phrases of the general ISA portfolio, AJ Bell has a comparatively concentrated portfolio of seven funds, and virtually a 3rd invested in a single international fund. Interactive Investor has an fascinating choice of investments, together with funding trusts and a personal fairness belief. But general, HL has steadiness between higher-risk equities and lower-risk property.

Winner: Hargreaves Lansdown

Round 3: charges

These are the ISA charges throughout the three platforms:


Hargreaves Lansdown

Interactive Investor

AJ Bell

Fund charges




Platform charges




Sub-total (ongoing)




Dealing charges*







* Excluding stamp responsibility and different dealing prices

Fund charges are the annual charges charged by the underlying funding managers, whereas platform charges are charged by the ISA suppliers. Hargreaves Lansdown and AJ Bell each cost a share of your ISA worth, though HL is considerably larger at 0.45% in comparison with AJ Bell’s 0.25% (for ISAs as much as £250,000). Interactive Investor fees £9.99 monthly, which is a lower-cost possibility for individuals with a higher-value ISA.

Dealing charges are charged by each AJ Bell (£1.50) and Interactive Investor (£7.99) for getting funds and trusts.

While AJ Bell provides the bottom ISA platform charge, its fund charges add up, as do Interactive Investor’s. Hargreaves Lansdown provides the bottom general charge attributable to decrease fund charges (partly attributable to their negotiated reductions) and no dealing charges.

Winner: Hargreaves Lansdown

Overall winner

I’m going to award first place to Hargreaves Lansdown for charging cheap charges and delivering robust efficiency with some safety in falling markets.

Interactive Investor comes a detailed second, attaining superior returns, however its extra adventurous type could also be a riskier possibility. Its charges are additionally comparatively excessive for lower-value ISA portfolios.

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Avatar for Jo Groves (ACA)

Jo is a author specialising in private finance and investments. She is a certified Chartered Accountant, beforehand working in M&A at a UK funding financial institution and Arthur Andersen. Jo has written on a variety of topics, from in… Read More

Some provides on The Motley Fool UK web site are from our companions — it’s how we earn money and hold this web site going. But does that affect our rankings? Nope. Our dedication is to you. If a product isn’t any good, our score will replicate that, or we received’t checklist it in any respect. Also, whereas we intention to function one of the best merchandise accessible, we don’t evaluation each product available on the market. Learn extra right here. The statements above are The Motley Fool’s alone and haven’t been supplied or endorsed by financial institution advertisers. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of administrators. The Motley Fool UK has beneficial Barclays, Hargreaves Lansdown, HSBC Holdings, Lloyds Banking Group, Mastercard, and Tesco.


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