Web3 enterprise Krew Studios has launched additional particulars about its much-hyped NFT avatar venture Pastel World, each in a prolonged Twitter thread and freshly-updated litepaper.
The startup, which was behind the smash-hit NFT assortment MASKS from actor/artist Jordi Mollà, describes Pastel World because the “most ambitious project released by the Krew Universe to date,” one whose multi-chain mannequin will “pave the way for future collaborations” with rising crypto communities.
Manga Meets Metaverse
Pastel World is the brainchild of singer-songwriter JVCKJ, previously one half of multi-platinum pop pair Jack & Jack, and London-based illustrator Uriah Barrett-Thomas. An NFT/PFP assortment within the mould of CryptoPunks, however with extra utility, the sequence options genuine manga artwork and follows a fantastical storyline which ostensibly doubles because the venture’s roadmap.
In a nutshell, every tokenized avatar is a “Prophet” journeying via area and time geared up solely with a magical backpack, an enchanted merchandise that should be nurtured to make sure survival in Pastel World. In due course, the metadata for every NFT will refresh, inflicting a gem to look on Prophets’ backpacks – a valuable stone that determines which ‘zone’ every character should inhabit. Moreover, every customizable component of the NFTs will play a component within the continued narrative.
To quote the aforementioned tweet thread, “The creativity that infuses the lore filters down to the planetary environment, divided into painstakingly mapped zones such as Cloud9, Fairy Kingdom, and The Grounded where the undead roam.”
Although Pastel World happened because of the aforementioned creative collaboration, Krew Studios has been closely concerned within the artistic and technical course of by way of its web3 launch studio, Krew Labs. The firm’s eponymous artistic company will even deal with advertising and neighborhood administration going ahead.
“Anyone can create 10,000 PFPs and slap a theme on top, but it takes skill to craft an entire universe around an NFT collection,” says Rambino, Krew Studios’ co-founder. “One of the things that impressed us most about Pastel World was the lore.”
In all, 8,800 Pastel World NFTs have been minted on Ethereum and the workforce intends to pursue numerous integrations with different web3 communities, together with these which have been incubated by the platform’s launchpad, Krew Universe.
With the upcoming introduction of particular traits and equipment hid in Prophets’ backpacks, and the evolution of the planet’s numerous zones, it’s thought that Pastel World will transition right into a full-blown metaverse.
Staying Bullish in a Bear Market
Like a number of different initiatives within the web3 area, Krew Studios is at pains to emphasize that it’s enterprise as traditional regardless of bearish market sentiment. The latest downturn has seen a pointy decline in NFT flooring costs, with the business nonetheless struggling to shrug off the reputational harm it suffered because of Terra’s spectacular crash.
In equity, Krew’s optimism for the success of Pastel World isn’t delusory. As nicely as leveraging the expertise and profile of each JVCKJ and Barrett-Thomas, the corporate is banking on its appreciable manufacturing expertise: previous to switching its consideration to web3 in 2021, Krew Studios had labored on initiatives for purchasers corresponding to Universal Music, Boohoo and Epic Records.
Over the previous yr, the studio has expanded its workforce to make sure it possesses the mandatory expertise to make a mark in web3. In-house creatives embrace consultants in blockchain, digital artwork and gaming, whereas an skilled advisory workforce has been introduced on board to assist information promising NFT artists and types decided to make a splash within the crypto world.
In the close to time period, Krew’s aim with Pastel World is to nurture a passionate and engaged neighborhood of token-holders and merchants, the higher to cement the venture’s standing within the rising metaverse financial system. The agency can be constructing infrastructure for upcoming web3 ventures and creating a personal membership for artwork collectors, Mask World, that includes curated NFTs.
