CoinEx, a crypto alternate that serves greater than 3 million registered customers in over 200 international locations and areas, has adopted a brand new model slogan — Making Crypto Trading Easier. We interviewed Mr. Haipo Yang, CoinEx’s founder and CEO, and mentioned matters regarding CoinEx and the longer term growth of the crypto business.
Q: What are the concerns behind CoinEx’s new slogan — Making Crypto Trading Easier?
A: Today’s crypto market has entered a brand new stage by way of technological progress, market scale, and person base. At its peak, the full market cap of cryptocurrency approached $3 trillion. Meanwhile, surpassing Facebook, Bitcoin has develop into one of many 10 most precious property globally. Cryptocurrency is now an integral a part of international property, and crypto applied sciences are additionally influencing extra industries and customers.
At the identical time, many are daunted by crypto applied sciences. In their view, the market is reserved for geeks {and professional} buyers solely. Such a stereotype is just not wholly unfounded — many buying and selling platforms on the market are certainly designed for professionals. They simply preserve introducing new capabilities and pile up all options and merchandise with out contemplating person capabilities, which discourages many newcomers.
Picture this: An common person visits a crypto alternate to purchase Bitcoin. However, swamped by derivatives like supply contracts and European choices, he has no concept find out how to purchase Bitcoin in any respect. Are such platforms actually designed for most people? They assume customers may want this or that however ignore crucial indisputable fact that for many customers, it isn’t that straightforward to finish the very first crypto commerce.
Decentralized crypto applied sciences are created to serve the general public within the first place. All crypto customers deserve respect —not solely simply the skilled, but additionally retail buyers, deserve entry to the crypto business. The dismissal of learners and retail customers goes counter to the crypto sector’s authentic mission, which is to interrupt the monetary monopoly.
As such, we work to take away customers’ misgivings concerning the crypto business and break monetary shackles. We wish to ship a message that crypto buying and selling is a degree taking part in discipline and that finance is under no circumstances the privilege of sure teams of individuals. We will construct a bridge that connects customers with the crypto house. As a gateway to the crypto market, CoinEx helps customers full every crypto transaction with ease.
Q: The slogan improve of CoinEx entails strategic changes by way of branding, product and expertise. Could you make clear the longer term imaginative and prescient and strategic plans of CoinEx?
A: CoinEx will “make crypto trading easier” by product, token itemizing, and person providers.
First of all, in terms of merchandise, we train restraint and by no means pile capabilities upon capabilities. Instead, CoinEx guarantees to supply enough and satisfying capabilities. Unlike many exchanges that supply an extreme variety of redundant capabilities, CoinEx pursues “EASIER”. This doesn’t imply that there are fewer issues you are able to do on CoinEx. On the opposite, we purpose to show sophistication into simplicity by constructing merchandise that meet actual calls for.
In addition, we additionally connect nice significance to token-listing. CoinMarketCap exhibits practically 20,000 forms of crypto property globally. However, a lot of them include nice dangers. As we are able to see in the present day, most buying and selling platforms undergo from both a scarcity of range or rubbish property. This is why our analysis workforce spends loads of time screening the cryptos obtainable out there. To a sure extent, CoinEx saves customers the difficulty of threat filtering, permitting them to take a position simply in property minimizing customers’ workload.
Last however not least, CoinEx emphasizes person service. Here at CoinEx, we provide skilled, environment friendly and thoughtful person providers. When learners are confused with crypto-related merchandise, which is steadily the case, they’ll at all times flip to our intuitive newbie guides, all-encompassing assist paperwork and humanitarian person help. CoinEx respects every bizarre person by way of first-rate providers.
Q: Compared with the previous, {many professional} buyers like VC corporations, hedge funds, and asset managers have joined the crypto market. Will this elevate up the funding threshold of the crypto house? Do retail buyers nonetheless have an opportunity in such a market?
A: Professional buyers and retail buyers aren’t in an antithesis relation. The indisputable fact that extra buyers have joined the business comes as a recognition of the market and injects extra liquidity into the crypto house. It is pure that a longtime market will appeal to numerous buyers, however that doesn’t imply there aren’t any alternatives for retail buyers.
Here, we are able to evaluate the crypto market with typical monetary markets. In a traditional monetary market, giant funding banks are inherently centralized. An organization must undergo an advanced course of earlier than it might go public. As such, shares can solely be issued by way of large establishments, whereas major markets are unique to skilled buyers. Retail buyers, alternatively, are saved out of this course of.
Such a centralized monopoly incurs costly prices and creates a excessive threshold. Essentially, inventory issuance presents funds to venture groups and creates funding alternatives for buyers. Meanwhile, middleman gamers like funding banks and VC corporations don’t enhance capital effectivity. Blockchain and crypto applied sciences have introduced a brand new decentralized answer that permits retail buyers to straight take part in major markets by IDO and IEO, thereby breaking the monopoly {of professional} buyers.
Over the previous few years, we’ve seen many new makes an attempt within the crypto business, protecting DeFi, meme and Play-to-Earn. Many of those new classes are neither created by skilled merchants, nor are designed for giant establishments. The crypto sector is now accessible to all, which implies that each investor has the chance to revenue from cryptos.
Q: During the final two years of speedy progress, CoinEx has at all times prioritized person experiences and person calls for. How do you place “EASIER” into observe throughout fixed product iterations? In the longer term, what are your priorities for streamlining the buying and selling expertise?
A: We have been specializing in mechanisms, interplay, and content-guided when upgrading CoinEx merchandise. Users use a product to fulfill their supposed objectives. As such, “EASIER” implies that we should always assist customers meet such objectives as shortly as doable.
As for product mechanisms, we hope that customers can meet their objectives by way of the only operations. For occasion, Swap, a brand new function just lately launched by CoinEx, helps customers meet one easy purpose, which is to swap one sort of cryptocurrency for one more. Unlike different swap merchandise that usually ask customers to account for classy phrases corresponding to slippage, market value, and restrict value, CoinEx Swap is backed by a set of independently developed good algorithms, which solely requires customers to enter the goal cryptos and the swap quantity, and every part else shall be dealt with by CoinEx. With Swap, customers profit from quick conversions at wonderful costs.
Other than mechanisms, we additionally worth interplay, which covers webpage interplay and visible guides. Instead of stacking up all of the capabilities and data on one web page, CoinEx strives for easy content material that permits customers to identify the perform they want on the first look. Moreover, we are going to preserve enhancing our textual content introductions and product descriptions in content material tips, serving to all customers get began with CoinEx instantly by easy, intuitive expressions.
During the interview, Haipo Yang additionally talked about that the development of person experiences is a unending course of. According to him, product growth requires unremitting efforts. CoinEx insists that crypto property ought to be made obtainable to most people. It goals to “break financial shackles” and attempt for “EASIER” with user-centered design (UCD) or user-driven growth (UDD) by enhancing its merchandise. We have each cause to imagine that pushed by CoinEx’s efforts, the crypto buying and selling sector will present new alternatives for extra retail buyers.
