CHEYENNE, Wyo.–(BUSINESS WIRE)–Kraken, one of many world’s largest cryptocurrency exchanges, is delighted to announce the appointment of Mayur Gupta as its Chief Marketing Officer (CMO). Mayur will lead Kraken’s model, product and development advertising and marketing efforts to advance the corporate’s mission and turn out to be the crypto platform of alternative for shoppers, creators {and professional} buyers.
As an engineer who advanced right into a advertising and marketing and development chief, Mayur’s efforts to mix information, expertise and storytelling have been instrumental in rising client and expertise manufacturers. He joins Kraken from Gannett, USA Today Network, the place he led the corporate’s transformation from an advertising-led media firm to a subscription-led content material platform obsessive about consumer worth.
Prior to that, Mayur held key advertising and marketing and development management roles at Freshly, Spotify, Healthgrades, Kimberly-Clark and SapientNitro. As the Global VP for Growth and Marketing at Spotify, he led the growth of each its free and premium merchandise. In this function, he was liable for efficiency, retention and product advertising and marketing along with information science and analytics. Throughout his profession, Mayur has been acknowledged for his achievements in advertising and marketing by Forbes, Harvard Business Review (HBR), The Economist and different prestigious publications.
“Mayur is the perfect candidate to help Kraken lead the industry as the most trusted brand in crypto,” mentioned Kraken CEO and Co-founder Jesse Powell. “As a developer at heart, Mayur understands the value of a product-focused organization. As a seasoned growth strategist, Mayur brings a data-driven understanding to each stage of the client journey. Mayur’s appointment marks an important milestone in Kraken’s mission to accelerate the global adoption of bitcoin and Web3.”
After a file yr in 2021, Kraken plans to proceed aggressively rising its workforce throughout all areas throughout 2022. Over the previous yr, Kraken’s total buying and selling quantity grew by greater than 400% and its consumer base doubled. The firm strengthened its core alternate providing with the launch of recent merchandise and options, together with the introduction of a brand new client app, extra handy fee strategies and 24/7 multilingual telephone help.
It additionally made numerous acquisitions to additional strengthen and diversify the corporate’s enterprise profile. This included the acquisition of Staked, via which Kraken solidified its world-leading place in staking with the addition of a non-custodial staking platform that allows buyers to compound their holdings on proof-of-stake networks. In 2022, Kraken will proceed to offer shoppers with simpler and extra versatile methods to take part within the crypto ecosystem.
“What Kraken has built is truly unique and incredibly valuable. It is by far the most respected brand in a sector on the verge of mainstream adoption,” Mayur mentioned. “It is a company that stays true to its values and is driven by its mission to create financial freedom for all. I’m both thrilled and grateful to join the team’s journey to ensure the world understands crypto’s true value proposition and the impact it can have on human life.”
Mayur’s addition to Kraken’s government staff is the most recent in a sequence of strategic hires, together with Chief Financial Officer Carrie Dolan, Chief People Officer Pranesh Anthapur and VP of Design Mike Davidson.
About Kraken:
Kraken is without doubt one of the world’s largest international digital asset platforms and a frontrunner in euro quantity and liquidity. Globally, Kraken’s consumer base trades greater than 100 digital property and seven totally different fiat currencies, together with GBP, EUR, USD, CAD, JPY, CHF and AUD.
Kraken, now 3,000 staff, was based in 2011 and was one of many first exchanges to supply spot buying and selling with margin, parachain auctions, staking, regulated derivatives and index companies. Kraken is trusted by over 8 million merchants and establishments around the globe and gives skilled, round the clock on-line help.
Kraken is backed by buyers together with Tribe Capital, SkyBridge, Hummingbird Ventures, Blockchain Capital, Digital Currency Group, amongst others.
Kraken markets might be monitored and traded via the Kraken iOS and Android apps, and thru the Cryptowatch iOS, Android and Desktop apps.
For extra details about Kraken, please go to www.kraken.com.
